Meet Tom O’Kelly: Action Coach

Tom O’Kelly is a seasoned entrepreneur who saw a path to helping other entrepreneurs avoid his own past mistakes: working long hours, with no plan and no goals to speak of. Tom is transforming businesses with his coaching programme that focuses on clear strategies.

As a veteran entrepreneur, we were so thrilled to have Tom as our Eco Tribe guest this week and pick his brain when it comes to business, sustainability and making change.

KOKORO: As a business coaching expert, what is one thing every business should be doing in 2021?

Implementing change. People’s habits have forever changed due to COVID. This will have an effect on how we work and on sales and delivery processes, no matter the industry sector.

KOKORO: Why do you believe that businesses should be aiming to be more sustainable?

Most importantly, it’s good for our planet. Consumers will more likely deal with companies who are demonstrating that they care.

KOKORO: What value would you say branded gifts offer to customers & employees?

People like to be associated with brands whose values meet with theirs.

KOKORO: What attracted you to the idea of sustainable corporate gifts?

It's a simple way of initiating change - sharing sustainability leads to more understanding and education on why It Is so important.

KOKORO: What do you think the barriers are to stop businesses from being more sustainable?

Some businesses may feel that "we are so small, it won't make any difference". Education Is key.